Send the message. The purpose of marketing is to connect “us” to “them.” We want to let our targeted audience know who we are and what we can do. We want a brand associated with our name that clients will trust. It’s the technology, and the numerous choices it provides us that has altered the way we find clients and the way that clients find us.

Technology has driven new ways for clients to seek out firms, and there are new ways for firms to maintain relationships with clients. This white paper will present ideas on everything from the criteria to create winning enterprise relationship management (ERM) systems, to using social networks to expand our visibility.

Many thanks go to Pat Purdy, Vice President of ILTA’s Marketing Technology Peer Group and her steering committee. Her guidance and their knowledge have brought together experts who are willing to share how to send the right message to the right audience with the right tools.