Start Time by Time Zone:
11:00 am PST
12:00 pm MST
1:00 pm CST
2:00 pm EST
7:00 pm UTC
lnterAct with InterAction: Best Practices for Attaining Attorney Buy-In
Description:
Making the most of a customer relationship management (CRM) system in a law firm requires the active participation of all key stakeholders. But that's often easier said than done -- especially when it comes to the firm's attorneys.
Join our webinar presenter, Pamela J. Babst, as she reveals the best practices she's developed for successfully achieving attorney buy-in for CRM. Among other things, you'll learn the three most important rules for getting attorneys onboard and in step with your CRM program:
- Keep it simple - start with minimal capabilities then incorporate additional functionality
- Keep it personal - from an initial overview of InterAction, to the process of going live and all training
- Promote value - deliverance of good, quality data, capture as much as you can and seize every opportunity to highlight successes
Speaker:
Pamela J. Babst has worked within legal marketing for over 15 years and has in-depth strategic and tactical experience in the successful implementation, training and management of CRM. She is currently the Marketing Technology Manager at Post & Schell, P.C. and leads and manages all aspects of the firm-wide implementation of InterAction CRM along with overseeing other technology-related marketing efforts.
Prior to Post & Schell, Pamela was the marketing technology manager with Fox Rothschild LLP, where she collaborated with the director of marketing strategy/CMO, as well as the firm's information systems personnel. At Fox Rothschild she also led the firm's rollout of InterAction, and provided associated staff training and ongoing support. In addition to various other duties, Pamela also managed the development, maintenance and analytics of the firm's external website and blogs. Before joining Fox, Pamela spent 12 years at Drinker Biddle & Reath LLP in a similar capacity, including their firm-wide rollout of ContactEase and its integration with InterAction.
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