A marketing technologist with 16+ years of B2B marketing, sales and management experience. Specialisms include: digital broadcasting, marketing automation, webcasting and online community engagement.
Hands on experience in creating innovative marketing campaigns for clients such as IBM, KPMG, Accenture, Deloitte, Three Mobile, ASOS, The Economist Group, The FT Group, and Emap Networks.
Currently working in Marketing Automation and understanding the importance of multi-channel delivery technology and how its integration with CRM provides true ROI insight.