Blogs

Marketing technologists have always been persuading law firms to change, like moving from a Rolodex to a CRM, a printed brochure to a website, and the list goes on. In the last year, the message has not changed, but the audience has become more receptive to the message. So now that lawyers are listening and more motivated than ever before to participate in client-focused technology, what skills need to be honed to leverage this extraordinary level of attention and engagement from stakeholders? Change Management Today's world is changing so fast, and we need to not only change with it but bring other people along. Marketing technologists need to address and ...

Introduction to Part Two of a Two-Part Blog Series: Those entering the marketing profession were taught that developing their talents in creative writing and data analysis would set them on a successful career path. But the savvy among us know that adapting to constantly growing and evolving technology is critical in today’s world. Seasoned marketers are expected to seek new technologies, know how to use complex tools, and understand complicated concepts. Marketers today must engage in and demonstrate continuous learning. This two-part series started with the excellent post by Rosa Colon about the technological know-how needed during the early stage of ...

Introduction to Upcoming Two-Part Blog Series: Those entering the marketing profession were taught that developing their talents in creative writing and data analysis would set them on a successful career path. But the savvy among us knows that adapting to the technological changes in how we apply those skills is critical in today’s world. Proficiency in design software along with managing social media accounts and developing strong SEO tactics are becoming the new norms in a marketer’s toolbox. Marketers today must engage in and demonstrate continuous learning. This two-part series explores the technological know-how needed during the early stage of a junior ...

Experience More than Pitches and Awards – Part Two We all know we can use our experience for traditional marketing and business development activities like pitches, submissions, awards, and bios. But how can we take this data further to drive data-based decisions that support the whole client’s life cycle? What other insights can our experience data tell us? Your experience data can help to answer critical questions in a variety of areas that extend well beyond pitches and proposals. The only real limit is our imaginations. To get you started, here are a few ideas related to Client Service and Professional Development. Client Service Client Targeting ...

Experience More than Pitches and Awards – Part One Who knows whom at this company? What work have we done in this industry? What are the total number of deals with done in this region? Who has experience going before that court? Can we list out our top matters for year? You’ve heard, or even made, these requests before when preparing a proposal or pulling together a directory submission. Why else does the firm put any time and effort in CRMS or Experience Management Systems? Here’s a not-so-secret secret your colleagues managing these systems and process want you to know - the information collected and stored in these tools goes beyond basic marketing needs. ...

​ Marketing technology has been a growing discipline in legal, and most people have heard the Gartner prediction from last year that CMO’s will soon outspend CIOs on technology (if they haven’t already). Last year ILTA published the first Marketing Technology white paper (our second is due out later this year). And this year we are launching the first marketing technology survey for law firms so we can start benchmarking the use of technology in legal marketing. In fact, the survey launches now. And here: https://www.surveymonkey.com/r/ILTAMarketingTechnologySurvey . We want to get as many firms to participate as possible over the next three weeks – firms ...

Hi ILTA family: As we all get ready for AC2DC, I can't believe that it's almost here! It has been an absolute pleasure and honor to be part of the conference committee for 3 years in a row. I have learned so much and made so many life long friends! Next year, I am switching gears and will be serving in LMA's 2013 conference committee. I am very eager to share all that I have learned from my ILTA peers. To that end, I am inviting you to submit to LMA's Call for Speakers DUE FRIDAY, 8/24 . We are looking for dynamic, engaging and well-prepared potential presenters to deliver case studies and other practical presentations that address the predominant ...