Law firms have much more client data available to them than they realize. Financial data, matter experience, client budgets, client touchpoints and your knowledge of your client's business exist in different places within your firm and from increasingly sophisticated external sources. If brought together, this information can help you do a better job for your clients, make your firm more profitable, improve your development of new business and strengthen your client management. We'll look at ways firms can break down the walls between business units to uncover, share, analyze and use information to accomplish multiple goals. We will explore real-world scenarios in which you can use data you already have to improve results and then rethink the results to tell the next chapter in the story.