Artificial Intelligence and the Future of CRM
Lunch Sponsor: LexisNexis
Description:
Artificial intelligence (AI) is revolutionizing customer relationship management (CRM). It is improving data processing across devices and information sources, making CRM smarter than ever. Just imagine having access to real-time data that would help marketing improve the customer journey and help business development teams anticipate and focus on the right opportunities. AI will predict the future and CRM will automate the process, bringing marketing and business development closer together. We will discuss AI efforts across CRM and how InterAction is approaching AI in legal.
Presenter:
Scott Winter has been a member of the LexisNexis team since 2006. He currently serves as Head of Product Management for InterAction, leading the product management team, overseeing the product roadmap and engaging customers on product needs. Scott also serves as a Senior Client Engagement Manager, working with law firms and other professional services firms to see the value of the InterAction portfolio and implement CRM best practices. Previously, Scott was a Product Manager for InterAction, leading the development and global launch of Business Edge. He was also involved in the modernization of IQ and enhancements to Mobility, InterAction for Microsoft Outlook (IMO), and Core InterAction.
With more than 12 years of consulting, sales, and product management experience, Scott has proven success understanding the market, leading projects, re-engineering processes and workflows to improve revenues, margins, and workplace productivity for local businesses and Fortune Global 500 companies.
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