Start Time by Time Zone:
9:00 am PDT
10:00 am MDT
11:00 am CDT
12:00 pm EDT
4:00 pm UTC
The Future of Law Firm Marketing
Sponsored By: Tikit
Description:
In today's fiercely competitive legal marketplace, the firms that succeed will be those that systematically connect with clients and prospects to build relationships. This requires that each touchpoint is personalized, consistent and delivers content that establishes and distinguishes your firm. Making such communications relevant and timely can take significant time and effort.
In this webinar, you'll learn how integrating your key marketing delivery channels can lead to better coordination, efficient reuse of content and the presentation of a consistent image to your clients and potential clients. Discover how:
- Integrating proposals with your website and email marketing delivers a better customer experience
- Deep metrics linked to specific content can provide useful insights into the effectiveness of content elements
- An integrated approach creates a more secure and compliant solution
Speakers:
Eric Diamond is the CEO and founder of Tribeca Digital, a full-service interactive marketing technology agency that has worked with brands including Sesame Workshop, Google, Time Inc., Wyndham Worldwide and some of the world's top law firms. Eric also created two new ventures to complement and expand the company's core competencies: Tribeca Cloud, a secure managed cloud hosting service built on top of Amazon Web Services; and Legal Publish, a unique SaaS platform developed as a premier all-in-one marketing solution for professional service firms, which helps firms automate key marketing functions and gain insights to drive new business. With over 20 years of experience in developing and implementing strategies and technologies, he is a leading expert in marketing and content platforms, cloud services, product design and open source communities. Previously, Eric was the CTO at Time Out Publications, the senior director of technical operations for Turner Broadcasting, overseeing all project and technology teams for New York-based operations, and the director of interactive for Omnicom.
Jeff Hemming is the Product Manager for Tikit's marketing solutions portfolio. He has worked in the customer relationship management field for 16 years, the last 11 with Tikit. Jeff is involved in all elements of Tikit marketing products including eMarketing, TikitConnect and the new HighQ Publisher partnership. He can be found working with clients, speaking at industry gatherings and working with internal teams to advance the portfolio to meet clients' needs.
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