California Consumer Privacy Act Compliance From a Marketing Perspective

Description

 

During this joint Legal Marketing Association and ILTA webinar, we will revisit the evolving landscape of data through the lens of the upcoming California Consumer Privacy Act (CCPA). Many of us spent time preparing for GDPR in Europe and CASL in Canada, and now data privacy protection laws are coming to the US at the state level. Learn how to understand the impact on your firm, the potential risk the firm is exposed to, and practical suggestions for managing.

Learning Outcomes

• Understand, from a marketing/business development perspective, what the legislation means.

• Evaluate your processes, procedures, and technology as to how they enable (or hinder) your compliance effort.

• Communicate to senior management what needs to be done to help mitigate risk to the firm. 

Presenters

Jacqueline Madarang, Associate Director of Marketing Technology, Blank Rome LLP
Jason Kennedy, Director of Marketing Operations, Pillsbury Winthrop Shaw Pittman LLP
Sunny Bane, Director of Marketing Operations, DLA Piper

#Virtual
#MarketingandBusinessDevelopment