Artificial intelligence (AI) is revolutionizing customer relationship management (CRM). It is improving data processing across devices and information sources, making CRM smarter than ever. Just imagine having access to real-time data that would help marketing improve the customer journey and help business development teams anticipate and focus on the right opportunities. AI will predict the future and CRM will automate the process, bringing marketing and business development closer together. In this webinar, we will discuss AI efforts across CRM and how InterAction is approaching AI in legal.
Scott Winter is the Head of Product Management for InterAction at LexisNexis. He leads the product management team, oversees the product roadmap and engages customers on product needs. Scott also helps law firms and other professional services firms see the value of the InterAction portfolio and implement CRM best practices. With the company since 2006, he was previously a product manager for InterAction, leading the development and global launch of Business Edge, and was involved in the modernization of IQ and enhancements to Mobility, InterAction for Microsoft Outlook (IMO) and Core InterAction. Scott has over 12 years of consulting, sales and product management experience.