The Crystal Ball Conundrum: A Price Tag is Not A Pricing Strategy

When:  Mar 12, 2019 from 12:00 to 13:00 (ET)

Description

February's topic focused on the importance of mining historical matter data to create budgets and price tags. March’s "The Crystal Ball Conundrum" webinar focuses on the challenge of creating a pricing strategy. When a lawyer asks, “What is the price of a deposition?” or “What is the price of ?" they expect a cost-based answer (ideally based on historical data), rather than a value-based discussion to determine the best price.

We will start at the beginning by looking at the questions: what is pricing, what is a pricing strategy and how are they different from a price or price tag?

Once a firm understands the fundamental differences, it can begin to build a pricing function based on historical matter data (i.e., costs) but focused on the collaboration of the pricing function and business development function to determine the best price.

Speaker

Patrick Johansen - Founder and Blogger, LawFirmPricing.com

#Virtual
#Pricing
#BusinessandFinancialManagement

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