Experienced, results-oriented marketing professional who thrives in a high energy, challenging, team environment.
Creative product and campaign manager with experience in several complex and high tech industries, including health care and legal, managing diverse product portfolios. Ability to thrive in challenging positions with transferable skills across multiple industries. Persuasive communicator with a strong ability to develop relationships with internal partners, vendors, and senior management. Experience developing product roadmaps, refining product strategies, conducting competitive analysis & communicating to internal stakeholders. Passion for expanding market share, improving processes & increasing profit margins.
Specialties:
New customer acquisition
Brand development
CRM and demand generation
Integrated marketing strategy
Pricing Strategy
Competitive Analysis
Product Differentiation
Product Positioning
Promotions
New Product Launch
Marketing Campaign Management