Nicole is responsible for managing the operations of the marketing and business development functions of the Baker Botts Client Relations department to achieve strategic and operational business goals. With more than fifteen years of experience in the legal marketing industry, Nicole has specialized in leveraging marketing technology to streamline efforts in creating more effective and efficient departments.
Nicole has previously served as co-chair of the Legal Marketing Association's Marketing Technology SIG, and she has also previously served on the ILTA Knowledge Management & Marketing Technology Content Coordinating Team.
Prior to joining Baker Botts, Nicole served as the Digital Marketing & Technology Manager for Jones Walker, where she led the department’s marketing tech team and was responsible for developing and managing the strategies, platforms, budgets, trainings, and rollouts of the firm's key marketing systems.