Profile

Cynthia McCollough

Digital Marketing Strategist,
University of Michigan Law School

Contact Details

University of Michigan Law School

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Digital Marketing Strategist,
University of Michigan Law School

Bio

I am an accomplished senior-level marketing consultant with extensive experience at law firms and global technology organizations.

I work with lawyers, law firms, and law schools to design and grow their professional digital presence. This includes social media strategy and training, website redesigns, and marketing technology stack assessments and implementations that drive new business.

Recent projects:

- Law firm social media assessment, strategy development, and one-on-one attorney (LinkedIn, Twitter, Buffer, TweetDeck, Canva)

- Customer experience program development including personas and journey maps ()

- Website redesign (Drupal)

- Marketing automation platform implementation (Marketo)

- Experience management system deployment (Thomson Reuters Experience Manager and Drupal)

- Intranet redesign (SharePoint and Handshake Software)

- Multiple law firm practice blogs and social media strategy (LexBlog, WordPress, Canva, HootSuite, Buffer, Google Analytics, Crazy Egg, HubSpot, Issuu)