Profile

Cynthia McCollough

Contact Details


Bio

Accomplished senior-level marketing technologist, primarily focused on implementing and managing strategic marketing environments that improve efficiencies, measure results, and drive new business.

Recent projects:

- Customer journey mapping for University of Michigan Law School (technology: Smaply)

- Website redesign/rebuild (technology: Drupal open source content management system)

- Marketing automation platform (technology: Marketo)

- Experience management system (technology: Thomson Reuters Experience Manager)

- Intranet redesign/rebuild (technologies: SharePoint and Handshake Software)

- Events and webinars (technologies: Cvent and GoToWebinar)

- Social media and analytics (technologies: Canva, HootSuite, Buffer, Google Analytics, Crazy Egg, HubSpot, Issuu)