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Cynthia McCollough

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I lead the marketing team for a mid-sized law firm (160+ attorneys), overseeing all aspects of the marketing and business development organization including brand, communications, events, operations, business development, and practice strategy.

My background includes 20+ years of achievement working with professional services firms and global technology organizations to implement marketing programs in support of business objectives. Influential leader adept at coordinating and directing marketing and technical teams, managing product and project life-cycles, and liaising with key internal and external stakeholders. Skilled at building successful content strategies, pulling together the messaging, platforms, and business development strategy to create a user experience that brings in new business.

Solid background in all marketing disciplines. Highlights include:

- Sales and business development: events; new product introduction; primary and secondary research and analysis; competitive displacement campaigns; partner marketing; business plan creation and execution.

- Corporate communications: PR; analyst relations; branding; advertising; digital and print collateral.

- Industry marketing: value proposition and messaging development for vertical segments including legal, telecommunications, hi tech, government, manufacturing, pharmaceutical, and financial services.

- Strategic partnerships: developed and executed global partner sales strategy with Dow Jones, NBC, IBM, and Paramount Interactive to introduce news offering (NBC Desktop News) to Fortune 500 companies.

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Board Member, University of Maryland Alumni Advisory