Accomplished senior-level marketing technologist, primarily focused on implementing and managing strategic marketing environments that improve efficiencies, measure results, and drive new business.
- Customer journey mapping for University of Michigan Law School (technology: Smaply)
- Website redesign/rebuild (technology: Drupal open source content management system)
- Marketing automation platform (technology: Marketo)
- Experience management system (technology: Thomson Reuters Experience Manager)
- Intranet redesign/rebuild (technologies: SharePoint and Handshake Software)
- Events and webinars (technologies: Cvent and GoToWebinar)
- Social media and analytics (technologies: Canva, HootSuite, Buffer, Google Analytics, Crazy Egg, HubSpot, Issuu)