Profile

Marie Alvarez-Yapana

Business Development Manager,
Morrison & Foerster LLP

Contact Details

Morrison & Foerster LLP

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Business Development Manager,
Morrison & Foerster LLP

Bio

BUSINESS DEVELOPMENT
Highly experienced in planning and executing business development initiatives and creating mechanisms to enhance further internal information sharing and knowledge management for business development purposes.

MARKETING INFRASTRUCTURE AND TECHNOLOGY
Deeply knowledgeable in marketing communications systems and the delivery of firm content to the following: Web site, proposal system, ERM and firm credential systems. Marquee projects include leading the development of a law firm Web site on Sitecore, where the firm was the earliest adopter to take advantage of the software’s powerful content management system and overseeing search engine optimization efforts and compiling marketing reports to measure ROI. Highly adept at providing oversight on marketing technology budget for all projects.

BRANDING AND AWARENESS BUILDING
Leading expertise in spearheading law firms' participation in legal directories like Chambers USA/Global, Legal 500 USA/Asia. Accomplishments include the recognition of a premier entertainment law firm securing the 2010 and 2015 Chambers Awards for Excellence in Media. Proven track record in increasing the number of attorneys recognized (e.g. to 40+, up from 15).