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Blog Entry
Taking Care of Your Health and Wellness During Uncertain Times

As the United States (and our global friends) quickly converted to working remotely over the course of last week, we have been inundated with tips and articles about how to work from home. We keep hearing that we should keep a schedule. To get dressed every day. Create a work space. Test your...

Legal Marketing Association (LMA) Annual Conference

Each year, the Legal Marketing Association Annual Conference offers 1,500 legal marketing and business development professionals the opportunity to connect with peers from around the globe, tackle their most pressing challenges and explore new products and services. ILTA is a proud ...

 10-16-2020 08:00 - 10-18-2020 10:30 MT
 Aurora CO

Blog Entry
Competitive Intelligence

Please enjoy this snackable blog co-authored by Stephanie Dooley, Senior Competitive & Strategic Intelligence Manager, K&L Gates, LLP and Elizabeth Whittington, Competitive & Strategic Intelligence Analyst , K&L Gates, LLP. The ability to capture and recall information is...

Blog Entry
Cleaning Up Your CRM Data - Ideas to Get You Started

These days, we keep hearing a lot of buzz about big data, but what we really need isn't more data – it’s better data. Research shows that up to 30% of our key CRM and other data degrades each year as people get hired, fired, promoted and change jobs; move and change addresses; get married...

Christina Fritsch's profile image

Blog Entry
Content Integration: The Key to Unlocking Data from Your CRM

Content Integration: The Key to Unlocking Data from Your CRM Law firms around the world rely on CRM solutions to keep an accurate account of their clients’ experience interacting with the firm. This includes contact information, activities, and potential for growth. These firms also rely on...

Volunteer Opportunity
Knowledge Management & Marketing Content Coordinating Team (2020)

PURPOSE : Content Coordinating Teams fall under the direction of the Program Planning Council liaisons who provide direction to the teams in creating programming deliverables. ROLE : The Content Coordinating Team will review the specific areas of focus, target audiences, deliverable numbers...

 10-01-2019  |  Larger Project (anywhere from 40 - 100 hours total)

Blog Entry
What Are the Best Ways to Drive Adoption and Reduce the Risk of Resistance to Change?

By Sharon Ford, Technology Education Specialist, Perkins Coie. There are many interesting changes in the Knowledge Management (KM) area including AI and machine learning, Chat Bots, automation and more. Many of these initiatives involve technology changes, but they also result in process...

Blog Entry
Proposal Generation: Part of a Complete Marketing and Knowledge Management Solution

When the marketing team is struggling under the weight of responding to RFP after RFP, it’s tempting to narrow your focus and look for a slimmed down, silver bullet application for generating pitches and proposals. However, firms that take the time to research their alternatives inevitably find...

Barry Solomon's profile image

Blog Entry
A Perfect Match: A Partnership Between Legal Marketing and Technology

According to a 2018 joint Legal Marketing Association and Bloomberg Law survey of the latest trends in legal marketing, the majority of law firms (63 percent of respondents) are planning to increase their investment in marketing and business development activities over the coming two years. ...

Blog Entry
Building Better Bridges: 12 Ways Knowledge Management and Library Teams Can Leverage Marketing and Business Development

When people think of the marketing department in a law firm, they often think of events and client gifts. But in reality, it’s a team of people who often have MBAs, master’s degrees in communications, and similar advanced degrees working to move the firm’s strategic plans forward—and they’re...