ILTA Publications

2018-09 September - Marketing Technology 

10-01-2018 14:20

This publication contains eight articles, covering a broad swath of prevalent and timely articles on marketing automation, SEO best practices, strategic best practices on proposals and experience management, shared responsibility of security between marketing and IT, creating a roadmap to a website redesign, and content marketing strategies, and more.

To access the full publication, please click on the image or link at the bottom of the page.

Table of Contents



2018 ILTA Law Firm Marketing Technology Survey Results 
Intro by Cheryl Disch of Duane Morris LLP, and Deborah McMurray of Content Pilot

Straight Talk on Data-Driven Content Marketing
by Caroline Hennessy of Quarles & Brady LLP

The Evolving Role of Marketing
by Patty Azimi, Sunny Bane, Tom Lavin, and John Witts

Roadmap for Your Next Website Redesign
by Cynthia McCollough of the University of Michigan Law School

Be a Marketing Automation Leader: Eight Best Practices for the Legal Sector
by Matt Parfitt and Megan Ryan of Vuture

SEO and Web Design Best Practices
by Walter D. McCorkle of Bradley and Igor Ilyinsky of Firmwise

Security: A Shared Responsibility between Marketing, IT and Attorneys
by Deb Dobson of Fisher Phillips LLP, Jeff Hirner of One North, and Erin Illman of Bradley

Strategic Experience Management and Proposal Best Practices
by Cindy Thurston Bare, Keith Wewe, Rachel Shields Williams, and Helena Lawrence

How to Predict Your Future Success
by David Ackert of Ackert Inc.



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