Position
Marketing Database Coordinator

Date Listed:
7/30/2010 5:40:00 PM

Location(s):
IL - Chicago

Description:
Sonnenschein Nath & Rosenthal LLP is a premier national full service law firm, with hundreds of lawyers in numerous U.S. locations as well as an international presence, and a global reach throughout the Americas, Asia and the Middle East.  The firm serves the legal and public interest needs of many of the world's best-known and most admired businesses, nonprofits and individuals.  Sonnenschein is a leader in the law firm industry as noted by our rank in the Am Law 100 list and the fact that several of our offices have been recognized as “Best Places to Work” in their respective communities.

The firm is currently recruiting a Marketing Database Coordinator for the Chicago office.  This position is responsible for coordinating the firm’s Client Relationship Management (CRM) activities, including assisting with development and execution of email marketing programs. 

Primary Responsibilities
• Maintain the CRM database (InterAction) including development of marketing lists and improving the overall database marketing program.
• Assist with utilizing the pitches and referrals database including forecasting and reporting.  This includes planning data quality checks and designing searches and reports.
• Manage firmwide client (attorneys, assistance, managers) requests and questions involving marketing lists and generate reports, labels, etc. to fulfill those requests in a timely manner.
• Provide firmwide “help-desk” support for attorneys, assistants, managers and marketing staff for CRM tools - e.g., attorney’s version of InterAction (Web Client), marketing’s version of InterAction (Windows Client), Opportunities module of InterAction, and Tikit.
• Create and implement new processes for ongoing training of all Marketing staff firmwide (and others in the firm who would benefit from such training e.g., assistants, attorneys, etc.) on new technologies and programs for distribution of data to clients and others.
• Manage the processing of returned mail and bounced e-mails to ensure data integrity for attorneys.
• Manage all external firm mass mailings (printed and electronic) to targeted clients and prospects from list production thru distribution.  Recommend list selection and procedures to practice leaders, attorneys, managers and assistants when coordinating distributions.
• Assist in providing e-communication strategies for marketing alerts and events and determine steps required to achieve effective and efficient results for end-users. 
• Provide assistance to Marketing Leaders on how to designate contact lists for new and promoted attorney announcements.
• Manage the development of invitation lists and subsequent steps for efficient event management for marketing events throughout the firm, including RSVP tracking, confirmations, reports, etc.
• Analyze click track results and effectively communicate solutions on how to enhance efficiency for publication distributions for e-Alerts, newsletters, news releases and announcements.
• Monitor the use of publication distribution lists, etc. in the database to ensure proper permissions are obtained and the lists are being used appropriately.
• Ensure firm compliance with CAN-SPAM regulations and individual state legal advertising regulations through mass e-mail duties.
• Create all custom InterAction reports for marketing department purposes as well as for attorneys, managers and assistants, as requested.
• Serve as the liaison from the marketing department to the IS CRM team and in this role advise on marketing’s perspectives of practice and attorney needs.
• Determine marketing needs for the InterAction database and lead marketing coordination with the IS team on join-department projects.
• Create and manage solutions to meet a variety of challenges in data delivery and inform IS team members of their roles in supporting such solutions.
• Collaborate with the IS CRM team to troubleshoot technical problems encountered by marketing staff within the InterAction program.
• Coordinate with the IS team on the creating of automated response tracking events using InterAction and Tikit.  Test and give final approval for tracking events.
• These duties may be ongoing or adhoc in nature.
• Other duties as may be assigned to fully meet the requirements of the position.

Experience & Qualifications
• Candidates must have 1-3 years of database management experience, preferably in a law firm.
• Experience working with InterAction.
• This individual should have attention to detail, strong communication skills and have the ability to multitask.
• Knowledge of Microsoft Office including Word and Excel.
• The candidate must exhibit critical thinking and analytical skills.
• Basic knowledge of HTML and a familiarity with Tikit software is a plus.
• A Bachelor’s degree is required.
 
We offer a competitive salary and benefits package.  Please apply online by clicking here: Careers
 
We are an Equal Opportunity and Affirmative Action Employer