ILTA Brand Hub

ILTA Brand Hub


Logo

Usage guidelines and downloads.

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Fonts

Usage guidelines and downloads.

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Colors

Web and print color values.

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The Corporate Logo


DOWNLOAD LOGOS
2partlogo.png

Logo Elements

The ILTA Corporate Logo comprises two elements, the logo symbol and logo type.

1) The Logo Symbol
we also call this the ILTA circle

2) The Logo Type
this text combined with the ILTA circle is the full logo


logos

3) The Logo Dark Version
will be used when the background color is light colored.

4) The Logo Light Version
will be used when the background color is dark colored.

Recommended formats are:
.eps | .ai | .png | .jpg

Please Note:
Use of any stylized, animated, or other versions of the logo is not permitted. Please consult with the ILTA Brand Team if you have any questions.

Logo Clearspace

2partlogo.png

Clearspace

It is important to keep corporate marks clear of any other graphic elements. To regulate this, an exclusion zone has been established around the corporate mark. This exclusion zone indicates the closest any other graphic element or message can be positioned in relation to the mark of the the symbol itself and our company name – they have a fixed relationship that should never be changed in any way.

Computation

To work out the clearspace take the height of the logo and divide it in half. (Clearspace = Height / 2).

Application on a Background

onbackground

Minimum Logo Sizes

Full Logo
Minimum Size: 1” wide

ILTA Circle
Minimum Size: .3125” x .3125”

logomin.png

The Corporate Fonts & Typography


DOWNLOAD FONTS
fonts.png

Ideal Font Stack

fontstack.png

Primary Colors

Usage:
Use them as the dominant color palette for all internal and external visual presentations of the association.

ILTA RED


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Color Codes
CMYK : 16, 99, 85, 4
Pantone : 207C
RGB : 163, 1, 52
Web : #A30134

Dark Grey


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Color Codes
CMYK : 20, 0, 0, 80
Pantone : 446C
RGB : 61, 66, 70
Web : #3D4246

dark blue


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Color Codes
CMYK : 81, 68, 57, 62
RGB : 32, 42, 50
Web : #202A32

Light Grey


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Color Codes
CMYK : 6, 4, 4, 0
RGB : 241, 241, 241
Web : #F1F1F1

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