Position
Marketing Technology Manager

Date Listed:
6/23/2010 11:02:00 AM

Location(s):
MA - Boston

Description:

The Marketing Technology Manager for Ropes & Gray has overall responsibility for the Firm's client relationship management database (CRM) and online marketing technologies (e.g., Web site, Intranet, email marketing), in support of the Firm's marketing and business development goals. This position works closely with IS personnel and outside vendors to ensure that technology-based projects have the appropriate strategic marketing focus, are compatible with or can be practically integrated with existing systems, and deliver "best of class" functionality.

Reporting to the Director of Marketing, the incumbent also supervises a team of specialists within his/her unit and is responsible for coordinating and prioritizing their activities as well as their professional development. The position is based in Boston, but will require some periodic travel to the Firm's New York office.

Responsibilities:
- Identify, evaluate and recommend opportunities to either enhance existing marketing technologies currently employed by the Firm or to introduce new applications or systems that would substantially improve the quality and timeliness of delivery, preferably at a reduced cost
- Serve as the Marketing & Business Development department's project manager and liaison to Information Services to ensure that market-facing technologies which support the Firm's business goals are delivered successfully and managed effectively
- Oversee day-to-day operation of existing CRM and marketing-based application software and systems development, ensuring that marketing priorities are accomplished and business goals are being met (e.g., that the CRM database is up-to-date and accurate to reduce marketing outreach waste)
- Proactively work with Business Development and Practice Development managers to refine CRM data for more effective targeting/list management/outreach (e.g., segmentation)
-Oversee the development of training materials for all marketing technology tools/services to increase usage among secretarial staff and partners, particularly in terms of CRM database entry
- Lead, motivate and manage a team of specialists; providing clear and consistent direction regarding priorities and ensuring ample opportunity for success in their professional development

Requirements:

Bachelor of Science degree; MBA a plus
- Minimum of seven years of prior experience within a marketing or business development team, preferably within a law firm or professional services firm
- Substantial involvement or leadership in implementing new technology or enhancing existing initiatives (e.g., Web site redesign, extranet development, proposal generator system implementation)
- Strong working knowledge of InterAction
- Working knowledge of HTML/XL coding, Web authoring/development tools, SQL databases and user interface design
- Minimum of five years of experience leading, managing and motivating a team
- Ability to analyze information/assess issues, make recommendations and clearly communicate them to audiences with technical and non-technical backgrounds
- Strong communications/directing, project management and organization skills
- Proven ability to listen, collaborate and influence others
- Service-oriented approach: flexible, proactive management of expectations, unflappable in the face of change
- Ability to think strategically and systemically
 
Please apply directly online at http://ropesgray.interviewexchange.com/jobofferdetails.jsp?JOBID=19370