You refined your MarTech stack, integrated the various system for implementation and developed processes. Now, how do you make those resources known and accessible to not only your marketing and sales teams, but your lawyers, too? In this roundtable discussion, we will explore ways of promoting your marketing technology tools internally and discuss best practices in user adoption.
Tara Patterson, Marketing Technology Manager, Orrick, Herrington & Sutcliffe LLP
Jacqueline Madarang, Director of Marketing Technology & Operations, BlankRome LLP
Michelle Woodyear, Director of Digital Marketing, Covington & Burling LLP