Rachel Shields Williams is the Senior Manager, Experience Management at Sidley Austin. In her current role with the organization, she blends her 15 years of marketing and business development experience with her passion for technology. She helps lawyers and marketers understand how they can apply technology to their business development and marketing activities in order to increase their effectiveness, operational efficiency and get results.
With her experience in marketing and business development, she seeks to identify opportunities to take the pain out of the regular blocking and tackling tasks that marketers face each day and to help them create synergies in existing processes; that gives them more time to tackle the innovative projects that help grow the organizations bottom line. She also develops and implements processes that allow the integration of technology across various professional departments in the organization. These multifaceted experiences afford her the skill and flexibility to translate between the needs of the business and the technical departments within the firm.
Specialties: Professional Services Marketing, Project Management, Event Management, Developing Strategic Plans, Proposal Development, Business Development, Corporate Communications, Public Relations, Marketing Communications, Relationship Marketing, Branding, Collateral Development, Thought leadership, Self Directed, Collaborative, Problem Solving, Highly Organized, Team Building, Leadership, Communication of Complex Ideas, Training and Development, Marketing Operations; Metric Driven Decision Maker and Excels in Fast Pace Teams