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Virtual Roundtable Takeaway Document: KM’s Role in AFA and Value-Based Billing

By Heather Ritchie posted 03-28-2019 16:36


Please enjoy this very helpful takeaway document composed by the panelists including Andrew Medeiros, Keith Maziareka, Ryan McLead, Ivana  Gotzeva and Heather Ritchie following the March 27th virtual roundtable discussion entitled The Role of KM in AFAs and Value-Based Billing.


The Role of KM in AFAs and Value-Based Billing

ILTA Roundtable - March 27, 2019


Heather Ritchie, Chief Knowledge and Business Development Officer at Hicks Morley Hamilton Stewart Storie LLP

Keith Maziarek, Director of Pricing and Legal Project Management at Katten Muchin Rosenman LLP

Andrew Medeiros, Practice Innovation Attorney at Katten Muchin Rosenman LLP

Ryan McLead, Principal at Sente Advisors

Ivana Gotzeva, Senior Director, Knowledge Management and Pricing at Davies Ward Phillips & Vineberg LLP

Possible Roles that KM Can Play (Depending on Your Firm’s Structure and Resources:


  • Developing templates (e.g. scoping, sample budgets)
  • Meeting with clients and lawyers to help with scoping and to identify their needs/potential solutions
  • Training lawyers on AFAs and value-based billing arrangements and on tools to assist them
  • Identifying and comparing comparable past matters, including contextualizing outcomes of related engagements along with the pricing models used


  • Developing matter/work plans
  • Reverse engineering past matters (by examining docketing, using AI-based tools, etc.) to identify variables
  • Creating/adapting phase/task codes to reflect the AFA
  • Identifying opportunities to integrate tech into workflows to increase efficiency and lower cost/price

Manage & Monitor

  • Liaising with the matter team to see where they are against budget and to support the efficient delivery of the matter
  • Developing or rolling out tools to manage tasks and track time against the AFA (assisting with communications, adoption and training)
  • Developing status report templates
  • Developing and deploying practice tools such as research platforms, document search and collaboration portals to streamline work processes and find efficiencies

Evaluate & Close

  • Developing debrief templates
  • Conducting matter debriefs with clients/lawyers to solicit lessons learned
  • Capturing data on factors that may have affected price, as well as any relevant practice data (e.g. how far the matter proceeded – e.g. did it end at Summary Judgment or at trial)
  • Refining and enhancing matter/work plans and budget templates to reflect lessons learned

Keith’s Article

“Using AI for Time-Entry Analytics to Support Pricing Functions,” Thomson Reuters, Legal Executive Institute, March 15, 2019