There is a pressing need and opportunity in law firms to use data analytics to support firmwide planning and decision making. Building the right analytics ecosystem requires uniting data from various sources, investing in data visualization tools and hiring the right talent to research and analyze the data.
In this session, Hunter Goolsby, Director of Client & Market Intelligence, will share how Troutman Sanders built its analytics ecosystem and team. He will present several case studies for using data analytics to educate lawyers on clients and practices and to support business development, practice management and pricing. He will also share examples of infographics and other data visualization that better communicate complex data to lawyers in a visual, easily digestible and scalable fashion.
Hunter Goolsby - Director of Client & Market Intelligence, Troutman Sanders
Fisher Phillips LLP#Atlanta#DataAnalytics#MarketingandBusinessDevelopment