I oversee the implementation, integration and execution of technology solutions that streamline the daily needs of the marketing and business development department. I am responsible for the firm's marketing technology strategy and oversee a wide range of platforms. I promote technology tools that provide the firm strategic leads that will ultimately increase visibility and profits.
Throughout my ten years of experience, I have managed the implementation of several large-scale technology projects that include CRM, ERM, CMS, proposal generator, and email marketing. I focus on effectively integrating marketing technology systems to work efficiently as a whole to implement a successful workflow for the department. I engage my team members globally across all offices to foster the adoption of these programs through adequate training and the utilization of best practices. These efforts assist in increasing ROI through awareness and increased business development opportunities. I continuously stay abreast of emerging technology trends in the professional services industry through conferences, webinars, and user groups.
*Manage third party integrations between marketing systems to help enforce process improvement and lean six sigma workflows.
*Oversee CRM and ERM data management.
*Oversee email marketing solutions, responsive design, and marketing automation.
*Website management & development, ongoing enhancements, and complying with global web policies.
*Manage organic search engine optimization, digital content strategy, and page one results.