The IBM Institute for Business Value surveyed executives from 203 organizations in the consumer industry – which includes both retail and consumer packaged goods (CPG) organizations – from 16 countries. Out of 203 organizations, 7 percent expect to have a commercial blockchain solution at scale in 2018. A total of 18 percent “First Movers” are working with investing in blockchain now.
First Movers see broad benefits from blockchain across six areas:
- Product safety and authenticity
- Supply chain optimization
- Finance
- Operational processes
- Promotional strategy management
- Customer engagement and co-creation
Read the full survey results here.