Practi

For decades, the billable hour has been the backbone of law firm economics. However, for IT leaders and CTOs, the model presents a fundamental flaw: it rewards time spent, not value delivered. With AI's capacity to automate traditional legal work, this flaw has become an existential threat. The more efficient a firm becomes with AI, the less revenue it generates under hourly models. This paradox puts the traditional business model on a collision course with client expectations for AI-driven efficiency. 

Practi is the subscription infrastructure platform built to solve this problem for firms of all sizes, starting with the 70+ small law firms already on the platform. Rather than adding another AI tool to your stack, Practi provides an AI-friendly business infrastructure layer that helps firms transition from hourly to subscription-based revenue. Clients pay a flat monthly fee for ongoing legal access, allowing firms to build predictable, recurring income that is sustainable in an AI-first world. 

Designed for rapid implementation, Practi works seamlessly alongside existing tech stacks, allowing IT departments to support new service models without heavy custom engineering. Getting started takes under 10 minutes: firms add practice areas, licensed jurisdictions, and subscription offerings to go live at a branded subdomain. Practi handles the complexities of billing, payments, and subscription management automatically. The platform charges firms a flat monthly price and takes zero percentage of client revenue, ensuring a clean financial model for the enterprise. 

With Practi, firms manage offerings through a centralized dashboard tracking earnings and subscriber growth in real time. An embeddable widget allows clients to subscribe directly through the firm's existing website, maintaining a unified brand experience. Clients can self-serve to change subscription levels or purchase additional flat-fee services. This infrastructure allows CTOs to provide a modern, digital-first experience that aligns with the strategic goals of firm leadership. 

The legal industry is already watching clients subscribe to consumer AI tools for legal answers. Practi positions attorneys to reclaim that relationship by making it easy for any person or business to subscribe to a lawyer. Now you can turn what was once a one-time engagement into a lasting, structured service relationship.  

The company was co-founded by CEO Mathew Kerbis, a nationally award-winning attorney known as The Subscription Attorney, alongside CTO Shomari Ewing, a software developer with over a decade of experience, including time at Google and Amazon Web Services. Their combined expertise ensures Practi meets both the rigorous legal standards of the industry and the technical requirements of firm infrastructure. 

Practi is currently in beta, free to create an account, and accepting law firms looking to future-proof their revenue model before the billable-hour cliff arrives.