From Clients to Collaborators: AI’s New Partnership Model for Legal Tech

From Clients to Collaborators: AI’s New Partnership Model for Legal Tech

Mike Coen
Chief Technology Officer at Veritext

Imagine sitting in a room with the engineers who build your legal software, collaborating to turn your workflow frustration into working code before the meeting ends. That’s no longer a hypothetical.

For decades, legal technology has been built using a familiar model. Clients identified problems; software providers gathered requirements; product teams prioritized road maps; engineers built the solutions; and many months later, new capabilities appeared in a release. That approach reflected the economics of software development. Building enterprise software required significant time and investment, making long planning cycles and carefully managed road maps both necessary and practical.

The result was an inevitable gap between the people performing legal work and the teams building the technology they depended upon. I define that gap as “distance to code.” Distance to code is the measure of how quickly a software provider can learn from its users and translate that learning into production software. Historically, reducing that distance was difficult. Every support ticket, customer meeting, feature request, and road map review added time between discovering a problem and delivering a solution.

Artificial intelligence is changing those economics. AI tools are now accelerating even agile workflows, shrinking the time gap between engineering and deployment. Instead of relying on mockups and specs, teams can build and refine in real time. Involving clients and primary users in these development sessions makes deployment significantly faster and cleaner, since feedback happens live instead of after the fact.

Much of the industry’s attention has focused on how lawyers use AI to draft documents, summarize evidence, or conduct research. Equally significant is how AI is transforming the way legal technology is created. By accelerating software design, development, validation and deployment, AI allows engineering teams to spend less time on routine implementation and more time learning directly from users. AI does not reduce distance to code by itself, but it makes entirely new ways of building software economically practical.

That shift creates an opportunity for legal technology providers to rethink their relationship with clients. The gap between users and developers is closing. Primary users (i.e., law firms, insurers, corporate legal departments, and litigation professionals) no longer just provide feedback as a source for development requirements but can actively collaborate on building the technology of their dreams. Instead of providers periodically delivering software to clients, clients are becoming true partners in continuously shaping and building the software itself.

Forward Deployed Engineering

Forward deployed engineering is a philosophy that embeds small, cross-functional product and engineering teams directly alongside clients to observe workflows, validate assumptions, and rapidly iterate on solutions. The objective is not simply to gather better requirements. It is to reduce distance to code by dramatically shortening the cycle between learning and building. Engineers no longer rely exclusively on descriptions of work; they experience it firsthand alongside the professionals who use it every day.

For legal technology companies, this approach is particularly powerful. Innovation cannot happen in isolation because improvements made for one participant often create value across the entire ecosystem. Understanding those interactions requires more than interviews or feature requests; it requires working directly with the people performing the work.

The Need for Build Blitzes

A build blitz is a focused, two-day engagement where engineers, product leaders, AI specialists, and select clients and partners work together to solve meaningful workflow challenges. Rather than beginning with lengthy discovery phases, build blitzes are intentionally execution oriented. Teams observe work as it happens, identify friction, rapidly prototype improvements, and validate ideas in real time. AI enables solutions to move from concept to working software at a pace that simply was not feasible just a year ago.

The goal is not to build custom software for individual clients. It is to identify patterns that can strengthen a legal technology company’s platform for the entire litigation ecosystem. An improvement identified while working with a court reporter may streamline scheduling for law firms, increase visibility for insurance carriers, or improve coordination across everyone participating in a proceeding. By working directly with every part of the ecosystem, companies can identify opportunities that traditional product planning would rarely uncover and scale those improvements across the platform.

The Importance of Governance

None of this diminishes the importance of governance. Legal technology providers must continue to uphold rigorous standards for security, confidentiality, auditability, data governance and change management. AI should strengthen those disciplines, not bypass them. The ability to build software more quickly must always be matched by the discipline to deploy it responsibly.

The broader implication is that AI is changing the economics of software innovation. Competitive advantage will not belong simply to organizations with the largest engineering teams or the most sophisticated AI models. It will belong to those who learn fastest alongside their customers and translate that learning into better software. In the years ahead, the most successful legal technology platforms will not be distinguished solely by the capabilities they offer, but by how effectively they continuously evolve with the professionals they serve.

That is the promise of reducing distance to code. AI is not replacing the expertise of legal professionals. It is making it possible for software builders and practitioners to work together in ways that were previously impractical, transforming customers from recipients of software into partners in its evolution.

Ultimately, the future of legal technology will not be defined by AI alone, but by stronger partnerships that continuously shape platforms around the realities of modern legal practice. For clients, this shift creates a new kind of opportunity. Rather than waiting for a legal technology company’s road map to catch up with needs, legal professionals should actively look for moments to step into the building process. Highlight workflow gaps during demos; push a support conversation toward a bigger opportunity; or seek out standing invitations like a build blitz.

The firms, insurers, and legal departments that go looking for these openings won’t just get better software faster; they’ll help shape the platforms their entire industry relies on, ensuring the technology reflects the realities of their work rather than assumptions about it.