Please enjoy this blog post authored by Aja Hendrix, IT Business Intelligence Manager, Pillsbury Winthrop Shaw Pittman LLP, and peer-reviewed by Natasha Tucker, Director, Business Development Operations, Bennett Jones LLP, with insights contributed by Grant Newton, Lead Consultant, Atlas by ClearPeople and Patty Azimi, Director of Client Strategy, Index Solutions.
Introduction
Data quality has always been crucial in legal marketing and business development, but its importance has grown with the rise of AI-driven automation. While AI can streamline processes, it still relies on accurate, well-structured data. The phrase “garbage in, garbage ...