Blogs

Did you know that LinkedIn has a feature that allows you to target communications to specific groups of your connections in your LinkedIn network? This allows you to share content that you know specific groups of your network would be interested in learning about. It also is a great way to remember where or how you met that connection. I have found it to be a great way to build stronger relationships with that individual or group of people. The feature is called a "tag." To add a tag to a connection, simply click on “connections,” search for the contact you wish to tag and click on “tag.” You can also tag a group of connections by selecting them, ...

Often I am asked is it possible to truly build relationships on Twitter. Yes, Twitter is a great tool for connecting with others online and building relationships. I have connected and developed great relationships with people I likely would never have met were it not for Twitter. These relationships have been rewarding personally and professionally. Here are 5 tips for building relationships: Retweet - A retweet extends the reach of digital content, builds brand awareness and increases followers. When you retweet someone’s content, you not only help them, but you share content that you are genuinely interested in. If someone thanks you for ...

LinkedIn is an excellent marketing and business development tool for lawyers and the law firm. It is very important to build a robust profile on LinkedIn to develop a good online presence and optimize your search results not only on LinkedIn, but with the search engines. Your profile shows potential clients the type of work you do and how you can help them with what they need. Here are some steps you can take to improve your LinkedIn profile. ​ Use a professional photo. It is important to add a professional photo to your LinkedIn profile. People will be more likely to connect if you do. Leverage the “Professional Headline.” Under ...

One of my attorneys received an email from LinkedIn regarding his Social Selling Index (SSI) score which is a new LinkedIn feature. What is Social Selling ? Social Selling is a hot buzzword that basically means you convert your social media connections into clients. To be successful, you must make new connections and share content your target audience and their network of influencers are interested in. Here are some suggestions on how to improve your LinkedIn SSI score. Create a professional brand on LinkedIn: It is important to have a complete LinkedIn profile that includes a rich narrative summary, experience, education, professional ...

I very recently volunteered to develop a webinar series on Big Data for ILTA (International Legal Technology Association). I've been reading and learning more about Big Data over the last couple of years and follow a number of Big Data experts on my social channels. Soon, I will be providing more details about the ILTA Big Data webinar series. In the meantime, SAS thought leaders are doing a webinar series on Big Data that I've signed up for. I am planning to do a blog post after each webinar on key takeaways relevant to the legal community. One of the thought leaders presenting two of the sessions is Tamara Dull , Director of Emerging Technologies ...

Are you new to twitter and trying to figure out what to do on the social platform? What are some of the best practices, and what do the abbreviations and slang words in tweets mean? If you text, you will likely recognize some of the twitter shorthand. As there are only 140 characters in a tweet, you need to be creative in how you post. It is best practice to leave space for people to add comments when they share a tweet of yours. Here is a guide to help you out as you learn the platform and build your social network. Hash tag: A hash tag or hashtag is a way of organizing your updates for twitter search engines. This makes it easy for people to ...

Are you a person who makes New Year's resolutions? For those of you who work out at a gym or take an exercise class, you know how full the gym is in January, February and sometimes March. The gym begins to get less full as people do not keep their resolution to get into shape for the New Year. The same thing happens with other New Year's resolutions. If one of your New Year's resolutions for 2015 was to improve your social media presence, it is not too late to get started. Here are some tips to get you started improving your social presence. Fix your avatar: The purpose of an avatar is to convince people that you are approachable, likeable and trustworthy. ...

I love twitter. It truly is my favorite of the social platforms. Through the years, I've developed many close friendships and been able to refer business to others, developing business opportunities also. I've been able to meet twitter buddies as they have traveled to wherever I was currently living at the time, and have offers to travel all over the world. Having said that, twitter can be a little overwhelming for those who are just starting out. Here are some twitter best practices to help those who are new to twitter. Twitter Do's Keep tweets short: Allow people to re-tweet and add their own comments to your tweet. 100 characters is a good ...

Just the other day I received a LinkedIn invite to connect to Bryan Mills. I had no idea who he is so I did what I always do when someone I know invites me to connect with them. One, I looked to see if we had any connections in common. I was not surprised to see that we did not. Next, I viewed his LinkedIn profile. Security consultant...hmm, that was interesting. Here was his LinkedIn summary. My decades of hands-on experience has given me a particular set of skills. Skills that make me very useful - or very dangerous - to certain people. People like you. But there are some situations which I cannot foresee. Situations that will require a particular ...

Publishing on the LinkedIn publishing platform provides a great way to get your original or repurposed content in front of your LinkedIn network and potentially to others on LinkedIn. Not only can you extend the digital reach of your content, you are able to build your network and use your content to build your brand awareness and develop relationships which can lead to opportunities. The important thing to remember is that developing those relationships and potential opportunities takes time. Here are some ways to leverage your posts: Share Posting an update to your home page is a good start. It is also important to share your posts as discussions ...